A professional ECommerce websites has its own stand with a professionally designed website which lets customer to make an online purchase. A professional web designer consider a variety of online selling principles while designing a professional ecommerce website design. In this article we will try to take a look at some of the major design aspects that you must have in an ecommerce website which can be professional.
Ecommerce website need to be attractive, well organized and use the right colors that fits the website spirit and so on. However a close look at some successful ecommerce websites has the conceptual differences that are typical in a successful ecommerce website.
The Professional ecommerce website needs to follow certain selling principles
Give the user a pleasant experience during his online shopping.
Make certain you provide sufficient information on who owns the website and why they should be trusted.
The website must be easy to use. If it isn’t, the visitor will go to your competitor.
The Designer must understand the principals of shopping Carts and payment gateway integrations.
The big challenge for a professional ecommerce web designer is how to translate those conventional marketing techniques to the virtual world of the internet.
How do you draw an imaginarily path in a web page?
A path designed to lead the visitor to do what you want him to do…make an online purchase.
A professional ecommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use techniques that would never be considered for non-ecommerce websites. Everyone has seen at least one sales letter website. On these web pages the only link is to the order form.
Sales letters are not the usefull on professional ecommerce website because they usually sell only one product. That allows the web designer the ability to exaggerate the one click principle and make it an advantage.
All the facts about the product have been presented to the user is a smart way while every few lines he has the option to click on the order form. If he is not yet convinced he will have the option to continue to read more facts and testimonials about the products. Believe it or not, those sales letter websites are actually selling.
“What about online shops?” Online shops have to deal with more then one product. Of course, the greater number of products increases the complexity of the website. Professional ecommerce websites use a variety of personalization technologies in an effort to determine the best selection of products to offer to the visitor. Personalization technologies are a major part of advanced ecommerce websites. The cleverness of an ecommerce website’s personalization technology has a major influence on its design.
An ecommerce web design is also about the layout. One important aspect is where the user’s eyes look first when accessing a web page. Lots of research has been done on this topic. Most research showed that the middle left side area will attract the most attention followed by the center of the page. By using these techniques web designers try to draw the “walking path” for the visitor’s eye, much like what was done at the supermarket. A professional ecommerce web designer will know how to create designs to meets those demands.