Search Engine Optimisation
Technique - Keyword Analysis Guidelines |
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What is a Keyword Market?
Defination: Keyword Analysis is analysing unique searches
on the Internet that are relevant to your website.
A Keyword Market is defined by the top-level or root keyword that is generally
most relevant to your business. Top-level keywords may contain thousands
of vertical keywords. This include a basic analysis for finding a good
keyword for your website and its competitions on various search engines
against various other ranking holders in results lists with that respective
keywords.
If you own a shoe store, "shoes" might be the top-level keyword
for your market. "Shoes" of course is very general since there
are many kinds of shoes for men and women. Top-level keywords may contain
thousands of vertical keyword markets. Initial analysis on "shoes"
will produce hundreds of verticals (running shoes, nike shoes, kids shoes,
golf shoes, etc.)
Understanding Your Keyword Market
Selecting the right keywords and phrases is critical to the success of
any search engine marketing campaign. A thorough analysis of your keyword
market(s) will ensure proper keyword selection.
Keyword Analysis involves the following:
Comprehensive Vertical and Lateral Keyword Analysis
Vertical and lateral keyword analysis refers to the deciding process
you can follow to determine which Keyword Markets are relevant to your
website. A vertical analysis will give all forms of the word (singular,
plural) and all the popular variations that can be used in combination
as a keyword phrase. A lateral analysis queries hundreds of other websites
that deal with similar markets and extracts those keywords from the title
tags, META tags and body text. The most frequent keywords end up at the
top. Example is the best way to explain vertical and lateral keyword analysis.
Let's take the keyword search "football" as an example:
Vertical |
Lateral |
football
footballs
ncaa football
history of football
football pictures
football shoes
football drills
football rules
worldcup football
football camps
football ground
dimensions college football
football history
college football recruiting
football cards |
sports
football
wayne rooney
worldcup
rooney
manchester united
chelsea
sports news
free kick
corner
heads
increasing red cards
european basketball
clubs
free kicks |
Qualify relevant keywords for target audience
Qualifying keywords before making a final decision is where expert analysis
and experience is applied to finalise what the technology cannot. After
conducting a comprehensive vertical and lateral keyword analysis it give
you the list of keywords.
Most will be relevant to your site, but many will not be. It is important
to remember that these keywords represent actual searches made by actual
people. Qualifying for relevant keywords involves a thorough review of
your keyword market and making sure all of the keyword searches are reflective
of your target audience.
Total Keyword Popularity and Competing URLs
It is important to make an evaluation of how popular a keyword is, how
many times is a keyword can be searched in a 24 hour time and how it's
popularity compares with the total number of competing URLs , the other
sites that are returned by the search engines for the same keyword searches.
An analysis of this relationship will tell us where it is smart to optimise
and where it is not.
The results of this analysis is cross referenced with your website content
to determine the right page selections for optimisation.
We offer a free professional advice and consultancy on search engine
optimisation and search engine friendly website design to comply with
the UK and worldwide terms and rules and web standards.
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